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Student leaders should play a greater role in any higher educational institution’s social media efforts towards engagement and dialogue with their student communities. This group includes (but not limited to) orientation leaders, peer advisors, student organization officers, campus tour guides and resident assistants.  These student leaders can connect with their contemporaries in a way that in some ways are more effective than even the most social media savvy staff, faculty and administrators can. It is not so much that students  necessarily know how to use social media more appropriately or with more fluency than those of us in our professional roles, but more so because they understand student culture and they are considered part of the student community. Their participation and opinions will probably be better accepted and more favorably by other students since they are members of the student community. These student leaders should already have the knowledge on campus resources, policies and acceptable community conducts gained through their trainings as part of their positions.

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