Institutional support is necessary for social media to thrive in higher education. Individuals and grassroots efforts have opened the door for social media to be accepted at universities and have proven the values of it. To further the use of social media, institutional support is required for it to be embraced, to be sustained and to explore further uses. While the mention of policies and guidelines and even having committees that represent the different factions of the university including marketing, IT, legal, business unit reps could be seen as overly bureaucratic, it is my opinion, based on experience, that it is necessary for social media to be embraced as part of official university business. If a group, representing the different functions of your organization, does not clearly define the use and boundaries of social media, some individual(s) will improperly define it for the organization based on limited and biased perspectives.
Tag: social media
Starting a blog – Why was it so hard?
It should have been so easy to start blogging given all what I want to share about student affairs, technology, about my life but for some reason, it took me months to convince myself to take the leap and finally do it. I had so many reasons why I shouldn’t blog. What if I say something to offend my co-workers/boss? What if I get ridiculed for what I have to write? What if I sound stupid? Friends and co-workers think I know a lot about technology but I feel I know very little. I guess it’s all a matter of perspective. When you’re surrounded by techies who can recite the 7 layers of the OSI model or software design patterns like they’d known them since birth, it’s a little intimidating to share thoughts.