Joe Sabado – Higher Education & Technology Leadership

Social media presents challenges and opportunities for universities in the way they communicate and provide services to students, enhance their educational experiences, and prepare them for the workforce. Social media can be defined as a set of online tools that people use to share content, opinions, and ideas that create potential interactions. The most popular social media sites are facebook, twitter, LinkedIn, YouTube and blogs.  Combined with mobile devices and cloud computing, all known as consumer technologies, social media has enabled students to have access to information anytime, anywhere.

The majority of college students are members of the Millennial Generation, those between the ages of 18-29 years old. They are also known as the Net Generation because of their generally increased use and familiarity with communications media and technology. According to a study conducted in 2011 by Pew Internet Center, 61% of online Americans under the age of 30 use social network sites on a typical day. A 2010 survey conducted by Harrisburg University of Science and Technology in Pennsylvania found that of the 800 students and faculty that responded, roughly 20 % of the respondents spent between 11 and 20 hours a week using social media.

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How would you respond to someone, especially to one in a position of authority, says those words to you?

This is a paraphrase of a response  I received when I was talking to a campus colleague about potentially using facebook for communication with students.  I can respect the idea that maybe, just maybe, facebook is not the right medium to communicate “official campus messages” like prompting them to log in to the campus student information system website to check a very important message. What I have a hard time accepting is the thinking that just because one does not see the value of a tool or that they do not use it means everyone else share the same point of view. Of course itt works the other way as well that just because I use social media heavily that I expect every student to be using it as much as I do. But rather than imposing our own biases, how about rather from looking at social media from our customers’ perspectives. There are studies like Pew Internet Research that shows young adults (18-29), the majority of our students, are indeed using social media.

I only wonder how much of this thinking prevents organizations, specifically higher ed,  from keeping up with the wants and needs of those we serve. I get the argument that we don’t have the necessary resource to meet the demands, that we have policies that we must adhere to and prevents us from using certain technologies, but I think it’s this mentality of elitism, the desire to keep the status quo that is a bigger problem.

Change can be scary and I wish I know what the future holds in term of how social media fits into what we do. What I do know is social media is here to stay and for those who disagree with this notion, we’ll just have to agree to disagree.

image credit – http://www.autonettv.com.

credit: http://www.trektraka.com/

I presented on the topic of social media along with some colleagues at UCSB twice last week, one for the Professional Development Conference for the Division of Student Affairs on Thursday, March 22 and for a whole-day workshop called “Diving Into Social Media at UCSB” on March 23.  My presentations focused on overview of social media use in higher education. The Vice Chancellor for Student Affairs Dr. Michael Young opened both presentations in which he talked about the role social media in how we communicate and serve our students. In his words, “we need to evolve and transform so that we can thoughtfully and adequately serve our students.” He acknowledged that in moving forward with social media as part of our university business, we will make mistakes but that he would rather us move forward and make mistakes than stagnate. Personally, the Vice Chancellor’s declaration of social media as a part of our future was an affirmation of what I had observed a couple of years ago, that social media will be an integral part of how we in student affairs conduct our business.

Truth be told, there was a time when I felt like I could not even utter the words “social media” as those words were met with smirks and rolling eyes by the few skeptics who viewed social media as nothing more than a waste of time, a fad not worth investing, and risks not worthy of any benefits. These reactions reminded me of when I started developing websites in 1996 when I was asked “Why do we need websites for?” I realized when I started promoting social media to be formally adopted in our division that it would need the support of the Vice Chancellor.  I used to joke around with a few colleagues that the skeptics who view social media as “stupid” can always talk to the Vice Chancellor about his “stupid” idea.

I joined twitter in August 2010 in part to satisfy my curiosity about this “waste of time” and I have been wasting my time since then. That is if wasting time means creating professional networks, expanding my views of what the future may look like for higher education, including student affairs, and coming to realization that my technology leadership role will have to evolve to keep up with the changing demands of our students.

I’m excited about the future of social media and how we could use it in student affairs.  We’re just starting to figure out how to use social media beyond marketing. I’m looking forward to the point when we will start using social media as part of  social business. I don’t exactly know how we will evolve to get to that point, or how it will look like a year from now.

I asked VC Young once how he sees social media a year from now and his response was “We’ve got to find ways, across the division, to get to our students and constituents in ways that are effective. I don’t always know what that will look like, but this is my view:  if I wait until I fully understand what it looks like, we’ll never get a damn thing done.” I concur.

credit - piedmontwebdev

I suppose it’s so easy to get comfortable when we reach a certain level of success at personal and/or organizational level.  It is important to celebrate our accomplishments and all the things that got us to where we are, but there’s a danger in stagnating, being conservative.  But the world does not wait for anyone.  Specifically in student affairs, our world is changing quickly. Driven by our changing student demographics,  economic difficulties and technologies, the way our organizations operate must change, at least try to keep up, or we fail to serve our students.

I spend a lot of time following trends in how higher education and our students use technology, including social media and mobile computing.   This comes from the realization that if my organization (a student affairs IT shop) fails to realize the demands and wishes of our constituents, I would not be doing my job as a leader in my organization. Does that mean that we can and will always meet our constituents’ demands and wishes? Of course not. There are always more work to be done relative to our resources. It’s hard enough to provide day-to-day support and “keeping the lights on”,  tasks that while our users may not always see are critical. As difficult as it is to change our ways, to go beyond what we can support, the reality is that if we fail to look at what the customers demand of us, our organization is in danger of being replaced with other options. We no longer live in the world when our customers must go through IT for every single technology requests. Cheap or even free cloud based services are now viable solutions. Our customers use their mobile devices  to access the web and social networks.  As an IT organization, do we take the role of the department that is seen as obstructionist to a point where customers no longer want to work with us or one that is a willing partner to progress?

I feel considerably lucky that we have a person at the top of our organization, Vice Chancellor Dr. Young, who is a champion of change and a true student advocate. He is a visionary who will freely admit that while he may not always know how to get to where we need to get to, he does know when it’s time to change, to take a new direction.  An organization’s ability to be open and accepting to change is rooted in its culture and leaders like Dr. Young plays a huge influence on how the culture is shaped. As those working in our organizations, I also think we have personal responsibilities to be open to change. Failure to change has its consequences.

credit - monster.com

I initially hesitated to  comment on Ed Cabellon’s blog post “Listing Technology on Your Student Affairs Resume” because I wasn’t quite sure how resumes for IT positions differ from student affairs positions.    I do think there are general considerations applicable to both and so this post is to offer an additional perspective. Purely from my perspective as a hiring manager in a student affairs IT department and limiting the conversation to the technology portion of a resume, here are what I look for:

* Context of how an applicant used the technology. This means numbers and scope. Designing an application used by 2 people is different from designing a system used by 1000 people.  A list of technologies are good, putting some context behind the experience is even better. It helps to see specific versions of software and/or programming language(s) used.

* Experience with technologies relevant to the position. Listing technologies used 20 years ago is irrelevant. For example, if we are looking for a SQL Server database developer and I see FoxPro as the only database experience listed, that’s probably not a good fit. In addition, I think it’s probably acceptable to list other technologies like web development software, social media, desktop publishing as secondary information and they do not take focus away from required technologies to the position.

When interviewing an applicant, here is what I expect:

* I expect an applicant to be able to describe what the task/problem the technology solved, how technology was used. I also would expect them to describe their role(s) and their use of the technologies including from the context of business perspective.

* Instead of asking questions like “describe how you would use this tech?” I ask “how have you used this tech?” What I’ve found is that even applicants who list certifications like MCP, MCSD, etc, when asked practical questions, sometimes cannot answer questions that I would assume are fundamental knowledge. In other words, I obviously want to know that an applicant has some foundational understanding of how/when/why to apply technology but I also want to know that they’ve had some experience working with them.

* Do not misrepresent your level of experience. After having reviewed hundreds of resumes and interviewing applicants, I have found it easier to determine whether an applicant’s resume matches his/her actual experience during their interview.

The required level of experience and skill set vary based on the classification of the position we are trying to fill. My general advice is to represent your experience to match the job description and requirements for the position. In my career, I have been a developer, project manager, department manager and now a director. When the position I am applying for is a software developer, I would highlight my software development experience. As a matter of fact, if an applicant is applying for a software developer position and all I see is management experience, I would question whether the applicant is actually a good fit or if they’re even competent for the position.

When determining an applicant’s level of competence, motivation and fit with an organization, there are other evaluation processes that could/should be used including reference checks, questions about soft skills and coding exercises.

What’s your perspective on my thoughts above? Any other considerations to add?