Joe Sabado – Higher Education & Technology Leadership

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Photo courtesy of ©iStockphoto.com/viridian1

This post is about the role of  social media, specifically twitter, in my professional development as a student affairs technologist.  It is about how I have benefited greatly in the short amount of time I have been on twitter from the information I learned and professional connections I have made, resulting in opportunities I could not have imagined.

I envy those in student affairs who are able to attend annual professional conferences and other regional events/ trainings to network and learn about what other universities are doing. Personally, the closest I could be at these conferences are through twitter backchannels where attendees provide some glimpse of what’s going on, what issues are being discussed. This morning, I came across this article by Eric Stoller about alternative professional development on InsideHigherEd.com that talks about professional development opportunities in light of budget constraints. I am very familiar with the challenges of not being able to attend trainings and conferences. The last time I attended a week-long professional development conference was an Educause Institute Management Institute a few years ago (maybe 2007) . Because I have not been able to attend conferences/trainings, social media (including twitter), has been my primary tool for professional development.

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Institutional support is necessary for social media to thrive in higher education.  Individuals and grassroots efforts have opened the door for social media to be accepted at universities and have proven the values of it.  To further the use of social media,  institutional support is required for it to be embraced, to be sustained and to explore further uses. While the mention of policies and guidelines and even having committees that represent the different factions of the university including marketing, IT, legal, business unit reps could be seen as overly bureaucratic, it is my opinion, based on experience, that it is necessary for social media to be embraced as part of official university business. If a group, representing the different functions of your organization, does not clearly define the use and boundaries of social media, some individual(s) will improperly define it for the organization based on limited and biased perspectives.

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A colleague of mine tells me “You’re like a lifeguard, you tell us how far to go in the ocean and where to go, and you call us back if we go too far but you don’t stop us from going into the water.”

To put what he said into context, a group of us, some folks from our student life office and some technical staff from my office which is the central technology department for the Division of Student Affairs, had just seen a demo of a product to manage student organizations.  The authentication used by the vendor product uses facebook connect.  While the vendor product was really beyond what we could ever build and everyone watching the demo, including me were very impressed with the product, I unfortunately had to dampen the enthusiasm of those present. I had to mention that using facebook connect may not be an idea that will be readily accepted as an option by security administrators on campus. Using a third party like facebook for authentication for an official campus system is a new concept on my campus.  In my role as the Associate Director of Information Systems and Software Development, I unfortunately have to play  the role of  “bad guy” sometimes. Many times,  some of these concerns I share are not even necessarily mine, but I do have to share them anyways.  I think in general, I am more flexible in how far to push boundaries when using new technologies, relative to some of my technical colleagues. However, I still do need to represent their perspectives. Fortunately, I’ve built up my reputation with the departments I have served throughout the years that I’m not a “nay-sayer” and I’m a strong advocate for their programs and innovative technologies. My reputation allows me to be frank with my concerns as someone charged with protecting student academic and health information and enforcing security and electronic policies.

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