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Social Media in Student Affairs and the Need for Institutional Support

Institutional support is necessary for social media to thrive in higher education.  Individuals and grassroots efforts have opened the door for social media to be accepted at universities and have proven the values of it.  To further the use of social media,  institutional support is required for it to be embraced, to be sustained and to explore further uses. While the mention of policies and guidelines and even having committees that represent the different factions of the university including marketing, IT, legal, business unit reps could be seen as overly bureaucratic, it is my opinion, based on experience, that it is necessary for social media to be embraced as part of official university business. If a group, representing the different functions of your organization, does not clearly define the use and boundaries of social media, some individual(s) will improperly define it for the organization based on limited and biased perspectives.

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